It is a great irony animation-filmmaker Will Vinton scored tremendous success with his commercial work, but was undone by bad business decisions. Despite the popularity of his “California Raisons” campaign and three seasons of The PJs, a primetime TV collaboration with Eddie Murphy, he lost control of the studio he built. His frustrating story offers applicable lessons for aspiring animators throughout Marq Evans’ documentary, Claydream, which opens Friday in Los Angeles (and is now playing in New York).
With Closed Mondays, his first film to receive heavy festival play, Vinton and co-director Bob Gardiner won the Academy Award for animated short. They had a bad breakup shortly thereafter. Subsequently, Gardiner’s questionable working methods undermined his promise, while Vinton steadily gained prominence in the industry.
Sadly, Vinton’s first and only full-length feature, The Adventures of Mark Twain was mishandled by its distributor. Yet, the success of the “California Raisins” and Domino’s “Avoid the ‘Noid” commercial campaigns generated a lot of revenue for his studio. However, the Raisins could have earned so much more, if Vinton had negotiated a part of the merchandising rights. Sadly, face-palm-worthy business decisions will be a recurring theme in Claydream, especially when he brought in Phil Knight as an investor.
Yes, that is Phil Knight of Nike, which actively lobbied against the Uyghur Forced Labor Prevention Act. What kind of corporate citizen opposes such a measure? Apparently, the sort that wrested control of Will Vinton Studios from its founder. It is now known as Laika.
What makes Claydream so compelling is that it is equal parts film and business documentaries. If Vinton, who died in 2018, might have made more masterworks like Mark Twain, if he had better understood and more proactively managed the business side of the studio. Knight’s son Travis, who now runs Laika, is only seen in deposition footage and his old (excruciatingly painful) rap video, but it might have better served Laika’s interests had he sat for an interview. His father, who obviously never intended his deposition video would see the light of day, comes off terribly.




