Arguably, no publishing imprint more successfully branded itself than Harlequin. Their romances are literally written according to a formula, so fans know exactly what they are going to get. Despite this standardized approach to plotting, some of the biggest romance authors got their start writing for the publishing house. Seeing all those sales, networks have periodically commissioned TV-movie adaptations of Harlequin romances (that are quickly forgotten). CW is the latest. However, their first production sort of counts as a real movie, since it had special Fathom Events screenings this Summer. Regardless, it is a sure bet the veterinarian wearing the cowboy hat will get the girl in Annie Bradley’s Montana Mavericks, which premieres tonight on CW.
Technically, is not based on a single novel. It is “inspired” by the Western-themed “Montana Mavericks” line. Of course, it is very much like a typical Hallmark original movie, in which a city slicker finds true love with a paragon of country virtue. In this case, the city slicker is Heather, a Candace Bushnell-like author, who had a bestseller writing amusing anecdotes about her big city life.
Unfortunately, she is blocked on her second book, with her deadline looming. At this point, she would do anything to avoid the blank page, so she and her two negroni-chugging pals head off to the Montana ranch she just inherited from her estranged mother.
Considering these films carry the Harlequin imprimatur, you would expect them to be smarter about the publishing industry. The truth is authors miss deadlines all the time. It is annoying for editors, but it is just a fact of life. It is much rarer (but not unheard of) for publishers to take legal steps to reclaim advances on undelivered manuscripts, so Heather need not feel such stress. On the other hand, she would have sold her book with a detailed proposal, rather than figuring out what it would be about after her editor bought it.
Not that the target market cares. Presumably, they just want to see Heather fall into the arms of her new next-door neighbor, Cliff Beatty, which she does, often. There is also a lot more humor in Montana Mavericks than the average Harlequin novel, much of it involving Beatty’s patient, a renegade pig. The pig is fine, but Jess’s bantering attempts to hit on bartender Olivia are painful to hear.
To give credit where its due, Katherine McNamara and Dennis Andres develop an appealing romantic chemistry as the writer and vet. Both also radiate a charismatic likeability. In contrast, Kaya Coleman and Linda Kee quickly grow tiresome as her abrasive fish-out-of-water friends.
Frankly, Montana Mavericks is as predictable as the phases of the moon. Genre fans wouldn’t want it any other way. For the rest of us, it is pretty cheesy, but at least it respects the red state way of life. Bradley and the two stars maintain a healthy energy level, but it is all just so light-weight and disposable. Not substantial enough to recommend, Montana Mavericks airs tonight (11/16) on CW.

