Ambassadors are generally addressed as “Your Excellency,” which is nice. They can also carry briefcases loaded with diamonds through customs, no questions asked. That is even cooler. It is definitely what mad Mads Brügger had in mind when he set out to buy a diplomatic post. His resulting misadventures are documented in The Ambassador (trailer here), Brügger’s latest gutsy cinematic provocation, which opens this Friday in New York at the IFC Center.
If you have seen Brügger’s Red Chapel (and I really hope you have), you will be familiar with his fearless brand of documentary filmmaking. The plan this time is to buy an ambassadorship representing Liberia in the Central African Republic (CAR) through a “diplomatic broker.” (He seeks the services of two such dodgy individuals, one of whom periodically sends me head-scratchingly bizarre e-mails ever since I covered The Ambassador at Sundance.) Once credentialed, Brügger will establish a match factory as a cover for his unquestionably illegal diamond smuggling operation. The shocking thing is he pretty much goes about doing exactly that (for expose purposes), but there are complications.
For the record, these are very definitely blood diamonds he is talking about—there just isn’t any other kind in the CAR. That means the politically connected mine owner Brügger starts negotiating with is a pretty scary character. Indeed, there are considerable risks for Brügger in this masquerade, including to life and limb.
Frankly, Ambassador would be hilarious if it was a feature narrative, but as a documentary, it is rather staggering. The wholesale government corruption Brügger captures on film is obviously widespread and pervasive. While some blame for the country’s lawlessness and desperate poverty is laid at the feet of their former colonial power, the good old French, there is truly no excuse for such dire conditions to exist in a country so richly blessed with mineral resources. Clearly, something is rotten in the failed state of CAR, and Liberia is hardly any better.
Looking like a character from a Graham Greene novel, Brügger plays his part to the hilt. Unlike Red Chapel, where the director was in a constant on-screen dialogue with the viewers and his co-conspirators in his attempt to punk the North Korean regime, Brügger largely stays in character throughout Ambassador. His neck is also on the line when things get dodgy, in a very real way.